Before London Fashion Week started, I - like most of us - started getting bombarded with PR stuff. I mean, I do all the time, but it really heats up before fashion week. This is such a contentious topic for anyone who blogs about fashion. We know that what we do with our blogs is spread the word, and the PR people know that, and it's flattering yet insulting, because while they're getting paid, we're not.. but we also want tickets to the shows and there's the whole free stuff issue.. anyway, when Topshop sent me a really polite brief letter, respecting my time and not sending big file attachments (a real sore subject with me) just telling me about a brand called GOODONE, well, that got my attention.
Good manners, especially in the world of fashion PR, REALLY get my attention.
Goodone is a sustainable fashion collection of knitwear made of recycled or overstocked knitwear. Topshop is carrying ten items - not available online, only at their flagship, Oxford Circus branch - and I liked the way it looked. So I asked if I could borrow some clothes to do a shoot - no fee for any of us - and they said, sure why not?
It was all done so easily: I was delivered all the items last Friday and waited for it to stop raining. Finally, last Wednesday I contacted a bunch of friends and to my delight, every single one I asked said yes, and took the time to meet me the next day. That alone moved me beyond words. AND the sun came out. It was such a lovely little get together. And I got so many good impromptu shoots that by dinner, when I met Shini and Jen, we didn't even need to do any more shooting.
This is the first in a series - I'll be doing it during the next week or so. You might remember Emily, or Emelia, from Together We Have a Voice. She showed up in jeans and the white shirt and leather jacket. The black body is by Goodone, and it's thick and strong enough that you can wear bare skin and no bra and it looks just amazing. Don't you think? I've been playing around with this post for hours: can't seem to say it succinctly, and can't choose between the photos because I like them all. Maybe it's because I'm home with this sore throat bug, but I'm just being really indecisive today. I had this whole voting system, with runners up, just to choose the top shot (ha! Top Shot! Top Shop! Get it? Never mind). And, after all that, I have no idea if I chose the best.
If you want to use any of these photos (or, the runners up) to spread the Topshop/Goodone word, go ahead: please just let me know via a comment or email. Maybe even show us the link. I just want to show how easy fashion shoots can be, so they can let us all do this kind of thing again in the future. My thinking is: if we show them our collective power, if we show them that together, we do have a voice.. well, anything's possible.